American Crew New Crew Forming Cream

Product Overview:

The American Crew Forming Cream is the all-rounder of hair styling. With a balanced medium hold and medium shine, this cream is a wonderful companion for all hair types. It’s crafted for those who are stepping into the wonderful world of styling jars, offering ease of use and a formula that adds both thickness and definition. It’s as if your hair looked in the mirror, and said, "Let's turn up the volume."

Key Benefits:

• Water-Based: Washes out effortlessly, leaving no residue (or mysteries) behind.
• Lanolin Wax: This humectant delivers a flexible hold, like a comfortable handshake—firm but not clingy.
• Sucrose: Yes, sugar! But this isn't your usual treat; here, it moisturizes and conditions the hair.
• PVP Copolymer: Adds body and firmness, like a pep talk for your hair.
• Glycerin: Gives hair a thicker look, making each strand seem to stand a little taller.

Usage Instructions:

1. Work a small amount evenly through damp or dry hair.
2. Style as desired, with confidence in your hands (and hair).

Full Ingredients List:

Aqua/Water/Eau, Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax, Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.

Recognition:

🏆 AskMen Dating Awards 2023
🏆 AskMen Grooming Awards 2023

Why You’ll Love It:

Consider it the “wingman” of styling creams—always there, reliable, with just the right amount of charisma (medium shine), and it won't overstay its welcome (washes out easily). With ingredients that support hold, volume, and shine, American Crew Forming Cream is the subtle transformation tool for hair that likes to say, "Yes, I woke up like this...mostly."