Color Wow Root Cover Up

Product Description

Instantly touch up roots, cover grays, and fill in sparse areas with Color Wow Root Cover Up, a revolutionary mineral powder that delivers seamless, natural-looking results. This water-resistant formula adheres to hair instantly and stays put through sweat, sleep, and even swimming.

Why It’s WOW

• Easy & Precise: Simply press the powder into roots—no mess or sweeping motions required.
• Long-Lasting: Temporary color lasts until shampooed out.
• Natural Look: Reflective mineral powders mimic natural highlights and lowlights.
• Soft Finish: Never stiff, sticky, or waxy, unlike sprays or crayons.
• Exceptional Value: One compact offers 6 months to a year of use.
• Safe & Gentle: Free of dyes, PPD, waxes, parabens, and cruelty-free.

How to Use

1. Begin with dry hair.
2. Load the small end of the included brush with powder.
3. Pull hair flat and taut against the scalp using your free hand.
4. Press the brush down firmly into roots, starting at the scalp and working outward—avoid sweeping motions.
5. Repeat for more coverage as needed.
6. For extending highlights, use the side edge of the small brush. Dust off excess powder with the wide end of the brush.

Best For Hair Types

• All Hair Types, especially:
  • Color-treated hair to touch up roots.
  • Gray hair for instant coverage.
  • Thinning hair to fill in sparse areas.

Ingredients

Mineral Powder Blend: Synthetic Fluorphlogopite, Talc, Mica
Conditioners & Binders: Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate
Mattifying & Setting Agents: Silica, Zea Mays Starch, Kaolin, Aluminum Starch Octenylsuccinate
Other Key Ingredients: Pentaerythrityl Tetraisostearate, Phenoxyethanol, Dimethicone, Triethoxycaprylylsilane
Pigments: CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide)

Key Features

• Water-Resistant: Lasts until shampooed out.
• Multi-Dimensional: Blends pigments with reflective particles for a natural finish.
• Lab-Approved Formula: Developed for performance and safety.
• Travel-Friendly: Compact and easy to use on the go.